Before commencing with your website design it is important to first know what key phrases you want your website to be found under on the search engines. You will need to create folders on your website and these folders need to be called something and there is nothing better than calling them the search term you want to be found under. This is a crucial tip for search engine optimisation to be a success for your website, not forgetting link building uk. A key word analysis helps you determine what you will call your headers, what will go into the meta data and title strings complimented with content on page incorporating the search terms in the coding.