Picture this scenario: you have your website listed page one on all search engines; fantastic. However, the website would appear to be relatively quiet. No enquiries, no sales, no activity. How would one investigate further to get the bare facts about what is happening on their website? Web analytics.

Web analytics are a powerful, useful and data driven tool. The web analytics tool records raw data from website traffic and analyses it into informative data reports for your viewing. With the help of web analytics one can review visitor trends, keyword recordings, entry level pages, bounce rate percentage, visitor times, length of visits and more. Web analytic tools have become a must for SEO monitoring as for all the page one rankings you my have, it is just as important to understand and have knowledge of what those rankings are doing for your website.