You should always do monthly search engine ranking reports so you can monitor the consistency of your website’s positions in the natural search results on major search engines. This way you can monitor the success of the seo techniques and link building uk you are implementing on your website. When you have a good position in the search results and then drop suddenly you will know this with periodic search engine ranking reports picking the drop up so you can tweak the optimisation onsite for that particular phrases and get it back to a good position in the organic search again. Consistency is key for your website ranking in the search engines and search engine ranking reports are the best way to monitor this.