Using key word anchor text links is what ties the whole seo process together. Anchor text linking plays a vital role in the SEO of a website being successful. The importance and essential requirement of implementing anchor text links should not be underestimated. Anchor text linking in SEO is the process of skillfully and efficiently incorporating keyword hyperlinks from one page in your website to another. This factor of SEO plays two important roles for the search engines.

Firstly anchor text incorporated in your website allow the search engines to follow the links and easily define which page(s) you are looking to target for particular keywords. Secondly, it creates a strong structure internally within your website for search engine crawlers to navigate from page to page. Anchor text is the best form of linking you can provide your website. In SEO it is best to have a good mix of both anchor text linking from internal and external web pages.