Dont rely on the design of your website for Title Tags

Posted by Blue Orange Link Building on January 3rd, 2011

One of the key mistakes that web designers make when building websites is the failure to include optimised title tags within the website coding. As they generally do not focus on search engine optimisation but instead on creating an aesthetically pleasing website, they could be forgiven for simply placing your company name within the title strings of your website.

Now…the problem with this is that you may have a fantastic website to look at but beneath the polished exterior, your website needs to operate like a well oiled machine. If you don’t take the correct measures to ensure the back end of your website runs as smoothly as the front end looks, all that hard work and money injected into designing your site will have been lost.

Here at Blue Orange Link Building we take great pride in offering the help and assistance you will need to dominate the search engine rankings by correctly identifying your main keywords and adjusting each page of your site, so that each page is as unique and relevant as possible. Targeting products or services, Blue Orange Link Building take great care and attention to create well laid out and easily identifiable coding that encourages search engine spiders to cache, with greater relevance, your entire site.

Basically stating the obvious now, choosing to create the right foundations for your site will have positive and long-lasting effects on your website, your hard-work and money spent on a great design remains uncompromised and above all search engines will begin to remember you for having a greater relevance over your competitors.

Using title tags, meta descriptions and well chosen keywords is the first step in creating the perfect search engine optimisation campaign for your business. Let Blue Orange Link Building offer you our support and advice now and receive a free website health check today.

Understanding your visitor trends through web analytics

Posted by Blue Orange Link Building on January 3rd, 2011

If any of you have tried Google adwords before now in an attempt to gain some coverage on Google for your business, then you will probably have used or have heard of website analytics.  Here at Blue Orange Link Building we understand the importance of having access to understandable and non-confusing website analytics for your company’s online presence.  Supplying our own personal website analytics package, you will gain an invaluable insight into many aspects of the type of visitors visiting your site and open up a diverse selection of different data streams that let you ‘analyse’ the performance of your website.

Providing demographics and psychographic variables that offer information on the profile and attributes of the visitors that your website receives, our website analytics offer you easy to understand graphs and charts and give you the information that can mean the difference between having a few successful website conversions and seeing your profits shoot through the roof.

Website analytics in effect, allow you to adjust your seo campaign to fine tune your keywords to direct the right traffic to your website and prove invaluable when wishing to understand your SEO campaign even further. Blue Orange Link Building offer this service and many more, so please feel free to contact us for more information today.

Keeping you in the know through ranking reports

Posted by Blue Orange Link Building on January 3rd, 2011

One of the key features in relying upon a professional SEO company such as Blue Orange Link Building for your ethical search engine optimisation campaign is the inclusion of regular ranking reports that give each client a run down of their search engine ranking.

Typically set out in a table template for ease of understanding, each of the ranking reports contains the keywords optimised for the client along with their current and previous search engine positions. Simplified yet informative, we list the change in positions for each keyword across Google UK, Yahoo and MSN (Bing), the page number where the listing is (following the formula that as a default there are 10 results per page of search results on Google for example) and the best organic position that each keyword has acheived.

Not only highly valuable for our clients to keep track of the performance of their website development and search engine optimization campaign, the ranking reports enable Blue Orange Link Building to keep a careful and personal watch over our clients to actively improve or make fine adjustments to assist in maintaining the best positions year in, year out.

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