Using Social Networking within a small company

Posted by Blue Orange Link Building on November 17th, 2010

Internet marketing for a small company can be a difficult task, no fault to the company themselves. Unlike bigger companies which are known around areas, whether they be local, nationwide or global, the budget is a lot smaller. Because of a small budget, the amount of marketing is limited to an affordable level, which in effect makes a difference on how well the company is promoted. Fortunately for smaller companies there are methods that can be taken which are cheaper than using traditional forms of marketing, which are for example using billboards, radio advertisements, TV adverts, etc.

Because the Internet is forever growing and websites are becoming more popular there are hundreds of different ways companies can use the web to help themselves evolve. Social networking websites are one approach companies can take which have proven to be an effective yet cheap option which has helped small companies become bigger and better known. The likes of Facebook, Twitter and MySpace have been harnessed by companies to communicate with the public to promote services and products. By making news more personal to the public rather than forced upon them they are more likely to take notice and tell their friends.

Facebook is forever growing which is no thanks to it’s 500 million (and growing) registered users. Because of the massive user database the chances of being discovered by the public is higher than other websites. Thanks to the recently released Facebook buttons which can be added to websites, Facebook groups can be promoted through external websites as well as Facebook.

Twitter is another popular option due to the large amount of celebrities choosing the social networking website to talk about their daily lives. Because of it’s simplicity it has become a favourite for companies which could possibly be because of the ease to follow one another and post news. Retweet buttons are found on a lot of websites which allow visitors to post links to the page in question, which helps promote the site in the process.

MySpace is mainly used by companies who want to promote music. This is because it has the option to include a music player on the profile which displays a number of statistics gathered over time. Statistics which can be viewed are how many listeners each track has received daily and yearly, and (if available to download) how many downloaders each track has had.

Other social networking sites are also available to use but aren’t as popular which means the amount of registered users and regular users won’t be as high. This means if you are to choose one of these sites you are less likely to gain as much success as you would from one of the more popular social networking websites.

If you want to use more than one social networking site so you can gather interest from different audiences then services are available online that can help you do just that. Websites such as TweetDeck allow you to add different accounts to one TweetDeck which help you track how many people have like you, joined your or followed you and allow you to post new statuses and tweets on your profiles from one area. Invest your time wisely and you will see an increase in success for your website.

Content Optimisation

Posted by Blue Orange Link Building on November 10th, 2010

Using balloons to strengthen the keyword density on your web pages by adding more content to strengthen the optimisation on your web pages is an ethical search engine optimisation technique. To view an example of a balloon go to our homepage (click on title top left) and hover your cursor over the keyword anchor text links within the content on the page. You will see a grey box pop up with content in. The content within the balloons are read by the search engine spiders so a good avenue to strengthen keyword density on page. The reason the balloons are introduced is for image based web sites that do not want to ruin the look and feel of their website by too much content on page and the balloons compliment the look and feel on the web pages. They are another clever internet marketing technique used by SEO link building companies in the know about the latest search engine optimisation techniques used online in the ever growing SEO industry.

SEO Glasgow

Posted by Blue Orange Link Building on November 9th, 2010

We are about to move into our new office in Glasgow, which will also be available if you would like to arrange a meeting in Glasgow to discuss your SEO and link building uk strategies. Doing SEO for Glasgow areas is one of the most competitive geographical locations to optimise for by any SEO company based in the UK. We have areas in Glasgow covered well in the organic search for Glasgow SEO and are looking for companies based in Glasgow to help get positions in Google. There are specific details to implement onto a web page to ensure your sites gets found when an area in Glasgow is searched for that you are wanting to target and we do all the work for you. Google maps is a good way to get your site quick results for Glasgow SEO and link building uk but the amount of areas are limited as opposed to website SEO being able to target all the areas in Glasgow.

Local SEO & Link Building

Posted by Blue Orange Link Building on November 8th, 2010

Local SEO and link building uk is ignored by most webmasters as the value of targeting the local marketing is often seen as a waste of time. We feel cornering the local marketing using search engine optimisation techniques is the first step one should take when planning an SEO strategy. The reason to do local SEO first is you will find it a lot easier than targeting the top phrases in your industry and moving forward all local companies will get the Google maps coming up when a generic search is done for their products and services. Always get a Google map first for your business targeting the surrounding areas as well as your main location. You are able to target a few phrases in the Google maps relative to your industry so do not restrict your listing to one service only. Local SEO using Google maps can give you same day positioning on page Google and the service is free. There is a skill in maintaining a Google map listing as with local SEO and link building uk, there are no guarantees that once you are appearing in the listings that you will always appear there. There are techniques you will need to use to keep you there and the more businesses are becoming aware of the free Google maps for local SEO the more competitive the market will be. Should you wish to know more contact us and we will help point you in the right direction. To complement the Google map listing ensure your website is equipped for local optimisation as well. Having your website appear in the organic search results when your local areas are searched and the Google maps will give you more prominence on page one and hopefully you will get the traffic as opposed to the competition.

Geographical SEO & Link Building

Posted by Blue Orange Link Building on November 7th, 2010

When attempting geographical SEO and link building your targeted keywords will relate to geographical areas together with the services you offer. There are a few ways to tackle geographical SEO for the organic search on page one of Google. The first option will be Google maps and the second option will be to target the geographical areas within the web pages of your site. For the Google maps to work and have an ethical promotion in the maps would be to have offices located on the areas you are wanting to target. So if you are based in Glasgow and have Glasgow offices then target a Google map listing targeting the areas surrounding the business address your offices are located in. This will be followed on with all your offices and the areas located near the offices. Using the maps is great as the Google map listings can be up the same day for you and they are all FREE. It is the time spent inputting the data and the clever SEO techniques optimising the Google maps so they are picked up. Should you target all the areas within your website you do not need offices located in the areas you are targeting as long as you are able to provide the service nationally. National optimisation requires you to create pages with unique content offering your services or products and mention the areas within the body of content. We specialise in geographical optimisation using our SEO and link building techniques ensuring your web page layout is correct for the search engines and your folder structures compliment the website development process.

Clever link building techniques for your website

Posted by Blue Orange Link Building on November 3rd, 2010

Here at Blue Orange Link Building we don’t continuously brag about how brilliant we may be or how our products and methods of search engine optimisation and link building are better than anyone else’s. We just have trialed and proven clever internet marketing products that do drive extra traffic through to websites.

What we do focus on is improving on and adapting the most ethical and clever link building uk techniques to provide our clients with terrific search engine listings for their search terms or keywords.

Offering the right guidance and assistance to clients of all sizes and genres, we are confident in our successful track record, leading the way for our customers to obtain increased traffic and revenue from the use of clever seo techniques and the right website development methods across the main search engine including Google, Yahoo and Bing.

We don’t hide anything from our clients or those considering taking their search engine optimisation out with us, listing a host of SEO tips and pointers on the pages of our website. We are one of the few SEO companies that performs such an in-depth service, including a full and detailed website analysis and regular ranking reports to enable you to monitor your progress.

Discover more about the benefits of obtaining a professional link building campaign for your website today by contacting us at Blue Orange Link Building.

Social Bookmarking Lends A Helping Hand

Posted by Blue Orange Link Building on November 3rd, 2010

Here at Blue Orange Link Building we continually redefine the art of applying successful website development techniques to provide the latest search engine optimisation campaigns for ourselves and our clients.

For us and many more companies out there, social bookmarking and similar platform based media entities have rapidly become not only part and parcel of our daily routine with the likes of Twitter and Facebook but are vastly assisting businesses wishing to maximise on their SEO methodologies.

Social bookmarking/networking websites such as Folkd and Digg offer great ways to expand your target audience, using the ability to file snippets of information about your company away, under tags or targeted keywords.

In addition to the wide array of ethical and clever SEO techniques that we utilise when applying our link building skills to our clients websites, here at Blue Orange Link Building we understand the growing importance that these and similar sites now have when reaching out to a wider audience.

Check back soon for more information on this subject and remember…please leave a comment and here at Blue Orange Link Building we will happily reply. We look forward to your questions!

Clever Link Building

Posted by Blue Orange Link Building on November 2nd, 2010

The first thing you should do when search engine marketing your website is target your local areas. This is clever link building and you will find it a lot easier getting results on search engines when targeting local areas as not many websites are targeting your local area as opposed to the general search term relative to your industry – an example is if you were a plumber and live in London don’t try and target the word ‘plumber’ rather target ‘plumber in London’. Using Google maps is a great way to get your business listed on page one Google when the services you are marketing are coupled with geographical areas. The beauty about Google maps is that it is a free service so a clever way to get a free internet marketing service that gets you listed on page one. there are many ways to be more clever when marketing online and we will provide all the tips you need.

Website Behaviour

Posted by Blue Orange Link Building on November 2nd, 2010

To monitor website behaviour you will need web analytic tools attached to the coding of your web pages. Using website analytic tools you are able to monitor what key phrases your website is found under on the search engines. You will monitor which search engines or referral websites are delivering the internet traffic through to your website and what times of the day are best for your website to gain most traffic. To take it a step further it is good to monitor what key phrases are converting the traffic into business on your website. This way you can tweak your original keyword list you were targeting onsite to mainly focus on the quality phrases that convert onsite. Website analytics is a clever internet marketing tool to get the most out of traffic delivered through to your website long term.


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